Our collection celebrates a rare artistic fusion by introducing distinct Deer, Fish, and Bird motifs inspired by traditional Kalamkari designs from Andhra Pradesh. These symbolic figures bring storytelling and cultural depth to the fabric, setting the collection apart from conventional practices. In Hand Block Printing, designs usually focus on repetitive floral patterns, often lacking a strong narrative style. By incorporating figurative Kalamkari elements into the hand block printing process, our collection breaks away from the ordinary. This thoughtful blend results in textiles that are visually striking, culturally rooted, and truly distinctive, offering a fresh interpretation of two celebrated Indian textile traditions.

All three designs in the collection feature a seamless pattern created through a meticulous hand block printing process. The pattern is formed using two wooden blocks, applied alternately one after another. Each side of a block carries partial motifs that connect with, and are completed by, the corresponding pattern on the other block. To achieve one fully finished design without any blank spaces, a minimum of four block impressions is required, ensuring continuity, balance, and visual harmony across the fabric.

A usual wooden printing block measures around six to eight inches in length and width. In contrast, the printing blocks used in our designs are significantly larger, measuring ten inches by ten inches. Considering the traditional standards, these blocks are quite big and not easy to handle. Their weight requires more time, precision, and physical effort during the printing process. However, this challenge becomes a defining strength, making the scale and craftsmanship a truly unique feature of our collection.

All three patterns, inspired by the elements of water, earth, and air, have been designed in a systematic and uncluttered manner. The motifs are placed beside one another so that there are no large empty spaces, yet the design never feels crowded. Each motif flows naturally into the next, creating visual balance and continuity. This approach was a new experience for the rural artisans, who traditionally work with simpler and more repetitive design formats.