Connectivity and Transpirancy
TOAIArt products are currently sold exclusively through online platforms such as Amazon.in and the TOAIArt website. Since customers purchase without the ability to see or touch the products firsthand, we ensure complete transparency by providing five to seven actual images of every item, along with detailed product information in the description section. To stay connected with our audience, we are active on Facebook and Instagram under the usernames TOAIArt and TOAIVillage, where we regularly post short reels to showcase our products and share updates. Customers can also reach us easily through our chatbox from Monday to Friday during regular working hours. Additionally, most of our products come with a return facility and Cash on Delivery option, allowing customers to shop confidently and enjoy a smooth, worry-free experience.
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Sustainability and Quality
At TOAIArt, we showcase only handcrafted products made from natural materials such as cotton and linen, created using simple tools and traditional techniques rather than gas-guzzling machinery. Our collections come from rural sectors, and a large share of our products is crafted by women, empowering them and supporting their livelihoods. Through these efforts, we proudly walk the path of sustainability. We also maintain a strong focus on quality—whether it is the fabric that we select, the stitching, or the colors used. Every step involves high-grade raw materials and careful processes to ensure products that are both authentic and long-lasting.
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Unique and Creative
TOAIArt is committed to developing unique and creative products by innovating in design, utility, colors and overall appeal. Indian art and craft have lagged behind for several reasons—many rural artisans have limited formal education and often struggle to create contemporary, market-friendly designs. Investment challenges further restrict their growth. To bridge this gap, we have launched initiatives such as From Artists to Artisans, where art enthusiasts collaborate to create better designs for rural artisans to implement. We also actively gather data from online platforms to understand buyer preferences, enabling us to design products that are not only aesthetically rich but also practical and aligned with market demand.
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Handcrafted by Rural Artisans
India has a rich legacy of art and craft, with each state expressing its unique culture and stories through diverse artistic traditions—from the block prints of Rajasthan to the vibrant Madhubani paintings of Bihar. These art forms are not only reflections of heritage but also vital sources of rural employment. For both men and women, craftwork offers a sustainable means of livelihood with minimal investment, preserving traditions while supporting communities. At TOAI, we are committed to enhancing Indian crafts by empowering rural artisans, nurturing their talent, and creating long-term employment opportunities that help their skills flourish on a broader platform.
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